How ‘Despacito’ Conquered The World And Became The Most Streamed Video On Youtube!

“Despacito”, a song that took the world by a surprise on the 12 January 2017!

The title i.e. Despacito, when translated into English, means “Slowly”.Contrary to its meaning, its recent growth can be called anything but slow.The song by Puerto Rican singer Luis Fonsi, featuring Puerto Rican rapper Daddy Yankee, has turned out to be one of the biggest hits in recent times. Originally the song was released in Spanish, but the language didn’t stop the song from becoming a global hit, even in countries where Spanish is not a recognised language.

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Despacito was written by Luis Fonsi and his close friend Erika Ender. The latter is a Panamanian singer and a winner of the Latin Grammy Awards in 2016 as a songwriter. Both of them wrote the song with the purpose of creating a party number, owing to the jovial and fun loving nature of Latin people. The song’s lyrics are in Spanish and on translation refer to a person’s fantasy of loving of a girl. It has bold lyrics that deal with kisses and sticking together. Due to its raunchy lyrics, the song faced a major problem in Malaysia and was banned in the country because of the issue of obscene lyrics.

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The song was released this year on 12th January on popular online video streaming site, Youtube and gave out a record breaking performance. It became the most streamed video on Youtube and became the first ever video to reach the 3.1 Billion views milestone on Youtube, in the course of a mere Six months.

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A large part of the success of the song can be attributed to the kinky lyrics and the groovy beats possessed by the song. Moreover, the video of the song is shot in picturesque Puerto-Rico and features the scintillatingly hot Miss Universe 2006, Zuleyka Rivera.Umpteen covers by various artists in various languages can be found on social media, which add to the popularity of the song. Furthermore, the global appeal of the song got a boost when Canadian pop star Justin Bieber sang a remix of it in English on April 17, 2017. This remix of the original Spanish song currently sits at the top of the Billboard top 100, completing an 11-week long reign. The song looks all set to break the 16-week long record set by Mariah Carey and Boyz II Men’s “One Sweet Day” in 1995-96.

 

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